Lower body strength · 60 min · 4 blocks
Business Plan · Fitness studio & coaching
Turn casual members into committed clients with a site that sells your coaching.
Built for gyms, studios, and coaches that need more than a one-page site – clear programs, real results, and lead forms that plug into your tracking.
This is a Business Plan homepage demo for a fictional brand, Atlas Performance Club. Real projects include inner program pages, a results page, blog, and a tracking-ready thank-you page.
Atlas Performance Club
120+ active members
Hybrid coaching
3 gym sessions · 2 runs · 1 optional stretch day
Energy · Sleep · Stress · Notes
Bodyweight & key lifts over 12 weeks
Lower body strength block with warm-up, main lifts, accessories, and a short finisher.
Programs & offers
Show members exactly what you offer – and who it’s for.
Business is for studios that have multiple programs and services. We structure your pages so a new visitor can see, in one scroll, how to train with you.
Strength & Hypertrophy Club
3x per week gym sessions, progressive blocks, and in-app tracking so members see the gains.
Fat Loss Coaching
Training + nutrition check-ins, weekly photos, and habits – built for busy clients, not athletes.
Football Conditioning
Speed, conditioning, and strength blocks tailored around match days and recovery.
On a real project
Each key program gets its own page with outcomes, schedule, and a clear call to action.
This demo only shows the homepage. With the Business Plan you also get:
- Dedicated program pages (e.g. Strength Club, Fat Loss, Online Coaching).
- A results page with testimonials, before/after stories, and trust markers.
- A simple blog for training, nutrition, and mindset content.
- A contact + thank-you page wired for lead tracking and follow-up.
Why Business
Built around your programs, tracking, and content – not just a logo.
We design the site around the real work you do: programs, progress tracking, and check-ins, plus the analytics your marketing needs.
Site structure
Pages mapped to your offers.
Navigation that mirrors how people actually join: discovery, programs, results, FAQ, and contact – with room to grow later.
Tracking & data
Lead forms that talk to your ads.
Events for form views, submissions, thank-you page hits, and WhatsApp / call clicks – set up with your campaigns in mind.
Content & results
Space for the stories that sell coaching.
Page layouts for transformations, testimonials, and quick FAQs around pricing, contracts, and what to expect.
“Our new site feels like an extension of the gym floor – clear offers, real results, and leads our coaches actually want to talk to.”
“Launch was smooth, tracking just worked, and we finally have somewhere to send people that isn’t our Instagram bio.”
Content & education
Simple blog layout for training, nutrition, and mindset posts.
Use articles to educate members, answer common questions in public, and warm up new leads from search and social.
Training
How to structure a 12-week strength block
A typical article layout: headline, intro, content blocks, and CTAs back to your strength program.
Nutrition
5 mistakes people make when cutting
Turn DM questions into posts you can send to prospects before they join.
Mindset
Training through busy weeks without losing progress
Quick posts that show you understand your members’ lives, not just sets and reps.
Business Plan · SMEs / lead-gen sites
From R10,000–15,000
(depending on scope, pages, and integrations)
- Up to 10 pages plus an optional blog for articles and updates.
- Advanced layouts tailored to your brand – not just a bought theme.
- Lead forms + dedicated thank-you page wired for tracking conversions.
- Analytics + events (GA4 / Pixel) aligned with your campaigns.
- On-page SEO foundations (schema, sitemap, URL structure, meta basics).
- 2 rounds of revisions once you’ve seen everything live.
- Basic training & handover so you or your team can manage content confidently.
Questions
Common questions about the Business fitness build.
If you’re not sure whether you’re “big enough” for Business yet, we’d rather give you an honest answer than oversell it.
Do I need an app, or is a website enough?
Many studios use a separate coaching app. The Business Plan focuses on the marketing and lead-gen site that explains your programs and feeds that app.
What content do we need before starting?
Program descriptions, rough pricing, coach bios, a few testimonials, and any good photos or brand assets. We’ll guide you through gaps.
Can this work if we’re mostly online coaching?
Yes. The layout is flexible enough for fully online coaching brands – we simply adapt sections to highlight check-ins, app features, and remote processes.
Do you manage ads, or just build the site?
We focus on the site and the tracking that supports ads. We’re happy to work alongside your existing marketing specialist from day one.
Next step
Want your fitness site to look and perform like this?
Use your main contact form and mention the “Business – Atlas Performance Club demo”. We’ll reply with a short Loom or voice note with thoughts tailored to your brand, location, and programs.